Monday, 15 December 2014

Exhibition Review : Behance.net


The exhibition/gallery I looked at is an online creative arts website called behance.net. The site allows users to upload their own projects whilst also being able to view other artists portfolios. I chose this over a traditional exhibition because it allows the audience to see what they want and doesn’t put the restrictions on you that a real gallery does. I used the website to look at recently completed graphic design projects and looked at the ones that interested me or the projects I felt best represented my interests in the field of graphic design.

  I started by looking at the work of Ian Jepson a graphic designer from Cape Town, South Africa and his posters for the event ‘it came from the jungle’ I was drawn to this poster by its clarity, colour scheme and overall easiness consume. Its vibrant colour scheme and eye catching central image make this poster really leap off the page and conveys a great image to the audience. It feels like a completed image there is no boring space it is a very vibrant poster corresponding to the theme of the event it is promoting. All of the artwork is relevant and helps to draw the audience in powerful colours are used to display information against a dark background.

  Next I looked at some work from  Florian Schommer a German graphic designer. I looked at his piece ‘east of Eden’ an alternative graphic illustration created for ‘kiosk’ I really enjoyed this illustration, it is a non standard form of design it is quite abstract and resemblant of the Russian constructivist style but uses a range of colors and techniques to create a vastly complex yet interesting image. Each color compliments the next creating a very aesthetically pleasing final piece.  I really enjoy this alternative abstract style of cartoon, it provokes a lot of thought and is a very unique style in which to display information and make information fun and available.

  Finally I looked at some work from Indian graphic designer Shaivalini Kumar and her ‘decorative type’. This form of modern typography is really interesting and creative. Each letters motif is derived from traditional patterns and a vibrant contemporary style. The final result is an alphabet that really leaps off the page and catches its audience’s attention. The complex designs appear very simply on the page and appeal to a huge audience. Kumar’s color scheme is another thing to be admired; every last bit of color is perfectly placed in order to create a resounding full image. I really like this modern style of typography with color and pattern it is eye catching and widely applicable to many different products. For example some of shaivalinis lettering has been printed onto mugs, this is just one use of her incredible designs. Application is something very important in today’s design industry, if you’re design has no application then there is no point in the illustration.  Usability plays a key role in the marketing of any product kumar clearly keeps this in mind when designing any project.

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